What is Information Architecture?

Information Architecture builds bridges between ideas. It’s not just about data & servers – it’s about bonds between people.

By O. LIAM WRIGHT

Information Architecture is a practice of architecting information in a useful way so that your business or organization can run better. Information Architecture can be used in many ways to improve how you work, and how you communicate.

Why Information Architecture?

Information is supposed to be useful and at your fingertips – however sometimes that information can become difficult to collect, understand and share. The lack of information architecture can lead to significant misunderstanding, productivity loss and a series of unusual destructive human behavior.

*Poor Information Architecture can lead to many errors and frustration.

Information Architecture helps you form an idea – and express it in an understandable way through various mediums. Moreover, as you form a clear vision of your situation and direction, Information Architecture helps your idea survive the creative and technical life-cycles.

Since 2012, True Interaction has used information architecture to engage in “intellectual heavy-lifting” so our customers didn’t have to resort to “brute-force execution later on…”

Who is True Interaction?

True Interaction was founded in 2012 with a belief that in order to build the best products and services, an organization must find ways to “True-up” interaction points. Disconnection, Mis-Connection or Over-Connection cause issues between:
  • Company Departments,
  • Systems & Databases,
  • Customers & Brands

What is it Good For?

Information Architecture can be used for: 

*Architecture impacts culture in the workplace and communities.

Is Information Architecture (iA) Right for You?

Yes. iA helps you correct your vision, define your purpose and discover your environment. 
Information Architecture is great to apply early on in a project. iA comes even before the business plan. It sets in play all the subsequent activities of your business, and ability to adapt. 

iA is also great for legacy chaos situations. iA provides frameworks for mapping out difficult-to-read situations, and methods for change management. 

 

In short, iA from True Interaction helps you see things before they exist, and see things that you didn’t know existed.

“True Interaction solved problems we didn’t even know we had. Which was part of a superb architecting process. They provided highly professional services, considering the highly complex nature of our product and service offering.”

SPARK Innovation at Life Time Brands, Jason Poure Tweet

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